CHARACTER DESIGN
Character design is an art form that we deeply appreciate. It’s a creative process that brings forth a new persona with its distinct personality, backstory, and purpose. Introducing a mascot for a company is an effective strategy to establish a more relatable, vibrant, and emotionally resonant connection with the audience. By embodying the company’s values and identity, a well-designed character can enhance brand recognition and engagement.
Character Creation for a Real Estate Investment Fund. We were approached by a commercial fund specializing in real estate investments with a unique request. They needed us to create a digital avatar representing their company.
This character would serve as the face of the fund, to be utilized across all internal and external marketing initiatives, as well as in animated educational videos explaining the fund’s operations and related structures.
The primary objective of the company was to modernize their communication methods by leveraging a three-dimensional animated character, thereby capturing attention and generating interest among their audience.
By introducing this character, the fund experienced several benefits. It bolstered user loyalty, enhanced the financial literacy of consumers, and transformed routine financial operations into engaging and enjoyable experiences.
