CHARACTER DESIGN
Character design is an art form that we deeply appreciate. It’s a creative process that brings forth a new persona with its distinct personality, backstory, and purpose. Introducing a mascot for a company is an effective strategy to establish a more relatable, vibrant, and emotionally resonant connection with the audience. By embodying the company’s values and identity, a well-designed character can enhance brand recognition and engagement.
Character Creation for a Real Estate Investment Fund. We were approached by a commercial fund specializing in real estate investments with a unique request. They needed us to create a digital avatar representing their company.
This character would serve as the face of the fund, to be utilized across all internal and external marketing initiatives, as well as in animated educational videos explaining the fund’s operations and related structures.
The primary objective of the company was to modernize their communication methods by leveraging a three-dimensional animated character, thereby capturing attention and generating interest among their audience.
By introducing this character, the fund experienced several benefits. It bolstered user loyalty, enhanced the financial literacy of consumers, and transformed routine financial operations into engaging and enjoyable experiences.
ANIMATED INFOGRAPHICS
2D graphics offer versatile solutions beyond just explainer videos, including demo reels, teasers, product showcases, and advertising campaigns. In a recent project for a telecom company, we created a classic explainer video targeting tourists traveling abroad.
The objective was to communicate to users that they no longer needed to purchase physical SIM cards for international trips. Instead, they could opt for an electronic SIM card from the company, providing access to cellular services such as internet connectivity and phone calls without the need for physical manipulation. The entire process, from acquiring the service to its usage, was succinctly illustrated in a charming two-dimensional video, offering viewers a convenient and engaging experience.
2D ANIMATION
2D graphics offer versatile solutions beyond just explainer videos, including demo reels, teasers, product showcases, and advertising campaigns. In a recent project for a telecom company, we created a classic explainer video targeting tourists traveling abroad.
The objective was to communicate to users that they no longer needed to purchase physical SIM cards for international trips. Instead, they could opt for an electronic SIM card from the company, providing access to cellular services such as internet connectivity and phone calls without the need for physical manipulation. The entire process, from acquiring the service to its usage, was succinctly illustrated in a charming two-dimensional video, offering viewers a convenient and engaging experience.
PRODUCT VIDEOS
Product videos serve as powerful tools to showcase the unique features and benefits of a product, leveraging modern graphic and animation techniques to create engaging visuals. In a recent project for the Raffaello company during an international festival, we were tasked with creating a report video featuring animation.
The objective was to seamlessly integrate the company’s logo into a night sky scene, which would be projected using 3D mapping technology and transition into glowing elements held by the crowd. Due to logistical constraints, we opted to enhance the video during post-production by digitally adding a larger crowd, resulting in a visually stunning and impactful presentation.
MOTION DESIGN
Our motion design services encompass various projects, from television commercials to branding elements and social media content. We specialize in creating captivating animations that engage audiences across various platforms.
In a recent project, a prominent Japanese sports clothing brand approached us to produce a report animation video for a marathon event they were sponsoring. Additionally, they requested a light animation of their company logo to be integrated seamlessly into the video. Leveraging our expertise in motion design, we delivered a visually stunning animation that effectively conveyed the brand’s message and enhanced its presence at the event.
3D Animation
Our expertise in 3D graphics spans a wide range of industries, catering to international and local brands, agencies, and TV channels.From creating stunning 3D renders to crafting animated advertising blocks for television, we excel in bringing concepts to life in three dimensions.
In one notable case, a TV channel commissioned us to produce a captivating three-dimensional animation for their media facade in celebration of the Christmas holidays.
Our task was to incorporate their mascot, a playful black cat, into the animation. The result was a mesmerizing display featuring the cat spinning the lever of a one-armed bandit, igniting the New Year countdown and delighting viewers with festive cheer.
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